Ivan R Misner Ph.D. and Robert Davis

Tired of frustrating cold calls? Looking for new ways to build your business? Turn you business into a referral magnet. Well this book will help you attract more referrals? It will, if you are an accountant, consultant, contractor, caterer, chiropractor, dentist, financial planner, florist, photographer, printer, real estate agent, salesperson, travel agent, - or one of thousands of other services providers who want to attract more referrals. And it will make cold calling a bad dream from the past. Create a powerful network of business relationships that work for you. Take advantage of 15 things others can do to boost your business to the next level. Motivate friends, associates, and colleagues to send you referrals. Use 18 tactics that will increase your visibility, credibility, and profitability. Create your own 5-step program for turning referrals into customers, clients or patients. Reward business associates who send you referrals. Write a comprehensive business plan for your referral marketing program. A Sure-Fire Way to Generate New Business

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