When next you are looking to invite a guest to your chapter, make sure you consider everyone.

One of the easiest mistakes for us all to make is to only invite people we think might be interested in joining. Yet, when we do this we overlook many business people who could be customers for our existing members.

One of the best ways to help your current members is to find them more customers.

For them to become customers of members they need to meet the members. What better place to do so than at your next chapter meeting.

If they join, that's great. If not, then they have been exposed to your fellow BNI members who can then follow up on them as potential customers.

So, who is it that you could invite next week?

Who in your membership wants some more customers?

So expand your field of potential invitees to everyone you meet. There is bound to be a customer for a BNI member in there.

All you need do is invite them to meet a group of professional business people.