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Word-of-mouth marketing is the best advertising there is!
BNI provides a structured and supportive system of giving and receiving business. It does this by providing an environment in which personal relationships can be developed with dozens of other qualified business professionals. By establishing this "formal" referral relationship with other people, each member has the opportunity to substantially increase his or her business.
BNI bases its program on a philosophy of "Givers Gain". This entails a belief that 'what goes around comes around' and if I help you and you help me, we will all benefit as a result of it. Operating as a team, the average BNI chapter generates about 100-120 referrals per month. This represents hundreds of thousands of new business dollars annually - all generated monthly by methodically following the methods and strategies evolved by BNI since 1985.
When you think about referral marketing, there is one premier name that comes to mind - BNI
COMPARE THE VALUE
Most business people advertise, and we would never suggest that you stop advertising. However, compare the value between advertising and word-of-mouth marketing. Being a member of BNI is like having up to 40 salespeople marketing your product or service everyday!
GOOD REFERRALS
Good Referrals offer the opportunity to do business with someone who is in the market to buy your product or service. Although not a guaranteed sale, a good referral is an open door to discuss your business with someone who is interested in your product or service. Each member knows several people. This extended network is a rich data base of potential business available to members of BNI.
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